Wish the bicycle industry had the kind of marketing clout to actually run a campaign like this. Specialized, Trek, and Giant should all be carpet bombing ads like this on local cable stations. People For Bikes and the League of American Bicyclists need to fundraise behind it. Change minds.
Reposted from
The War on Cars
What would a TV ad promoting alternatives to driving look like? What if people who love cycling and progressive transportation reclaimed ideas like freedom, independence and even patriotism? We decided to give it a shot. Check out our new video, "America, It's Just Like Riding a Bike."
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