it gives context to the season and the games. being ranked matters historically. beating ranked opponents matters. causal fans understand what it means for two (highly) ranked teams to play.
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Isn't that what Net is for? I just think having a ranking system in college basketball would be the same as having a ranking system in the NBA, NFL etc.
there are 30 nba teams. there are 363 college basketball teams. you could slap an algorithm on it, but people like the poll and it in this case, doing it the way we always have keeps it consistent across eras. being #1 to the computers and to the people watching and voting is distinctly different
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