kotaku was profitable for almost its entire pre-G/O existence, raking in 20-40 million unique visitors a month on a relative shoestring budget (6-15ish people, vs competitors with dozens or even 100s of staff).
Reposted from
Patrick Klepek
Do not fall for the lies of c-suites. Not making enough money for endless growth goons is not “inherently unprofitable.” Media is very challenging, yes, but the vultures want you to believe these layoffs are inevitable and necessary.
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the issue has never been about profitability in the space. it's that inept ownership across the board just dont think its profitable ENOUGH.
now every media owner is just a wall street guy who wants to see the line go up, forever