As a former Big-4 consultant, I'll attest: Pulling the wool over their clients' eyes to obscure their (lack of) qualifications & expertise is a huge part of the business strategy of large consultancies.

Way easier and cheaper to game the procurement process than to actually deliver competently.
"You could do a lot worse than summing up the explanation for the urban crisis of the 21st century as 'the anglophone consultant class doesn’t actually know how to do anything.'" — @jm-mcgrath.bsky.social #onpoli #topoli