The thing I discover more and more in my career is that all the things “experts” told me not to bother covering are the things that do really well, and all the stuff they told me to focus on bombs.
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I keep hearing editors say they're slowly discovering that after Google telling almost everyone to fuck off. You gotta give the sickos what they want and build a specific audience when the safe stuff stops working.
my fav is when you do something that goes extremely wide then the boss-man says "do this again, but for other stuff," completely misunderstanding any context that allowed the thing to hit
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Those have often been my most successful stories