Worth a read.
Swizec’s experience doesn’t apply to all info-product businesses, but it’s similar to my experience (and many folks I know).
Swizec’s experience doesn’t apply to all info-product businesses, but it’s similar to my experience (and many folks I know).
Reposted from
Swizec Teller
Ran a few numbers for last year.
My focus was on writing instead of the marketing/selling treadmill. The business made $5000 in revenue. Ouch
meanwhile my savings made 52k just sitting there
this is why long-term creators are rare I think
swizec.com/blog/it-made...
My focus was on writing instead of the marketing/selling treadmill. The business made $5000 in revenue. Ouch
meanwhile my savings made 52k just sitting there
this is why long-term creators are rare I think
swizec.com/blog/it-made...
Comments
The silver lining in my view is VC money somewhat drying up (or thrown into flames at AI altars), so sustainable companies can restore some order, maybe?
Doing the thing prints equity.
Consulting prints money.
You need a lot of $200 sales to compete with a $300k+ salary
And I don't live in the US, so 300k+ comp is in fact a more realistic goal with a content business here (my speculation).
The trick is to pick something tenable you can do for decades, so leverage can compound.
But hear you on the cultural issue.
This was a hugely high leverage activity for me 10 years ago when I first came to USA. Now better bets await.
I would push back on "tenable for decades" and instead focus on regularly adapting your approach as situations change
I've heard content marketers say there are still huge opportunities in content (to my surprise, given the industry we're in). Maybe the long tail is still growing?