This is satire, right?
"Athletics Australia has rebranded itself to become Australian Athletics after 36 years without change.
Australian Athletics CEO Simon Hollingsworth said the move was about re-imaging what athletics means."
https://www.abc.net.au/news/2025-01-29/athletics-australia-becomes-australian-athletics/104871758
"Athletics Australia has rebranded itself to become Australian Athletics after 36 years without change.
Australian Athletics CEO Simon Hollingsworth said the move was about re-imaging what athletics means."
https://www.abc.net.au/news/2025-01-29/athletics-australia-becomes-australian-athletics/104871758
Comments
This kind of horseshit infects a range of organisations
It's evidence of skin deep management thinking and small mindedness
Rather than just doing better, they go for window dressing
And the name is still otherwise written with all capital letters.
I wonder what his bonus will be ?
https://politizoom.com/greats-of-political-satire/
At Health WA new executives gave directives to :
Change the font in all documents .
Change your electronic signature
Change the Logo
Change education sessions from Inservice to Toolbox
Change inter hospital meeting agendas to Townhouse meetings
The medication policy went from 12 pages to 124 . Took me a week to read it 😂
Question: What can we do to improve our services to Australian athletes?
Answer: Change the organisation's name from Athletics Australia to Australian Athletics because the current name is too confusing.
https://youtu.be/UfTBdqF5Vgw?si=1BVRfRE0eesJ11rI
Also pffft
(More seriously, the old logo was pretty shit. The new one is pretty good... even if it is generic and meaningless despite the corporate BS claiming it has meaning, and its a logo which will date quickly)
On the other hand, these clowns are clearly getting paid way too much!
3 people die from explosive joy, 2 from cardiac arrest induced by repeated blackslaps
Lunch and 500$ bottles of wine, charge it to the client who is more than happy to pay. Brilliance doesnt grow on trees
Fuckwits.... how much are we paying their marketing experts for that brain fart🤣🤣🤣🤣🤣🤣🤣🤣
They probably have Harvard business degrees.
These are the actions of unserious people who want to give the impression of leadership. 😬