Keisha Bross, an economic strategist at the NAACP, says they are not calling for a “boycott” of companies but instead encourage consumers to “buy-in” on companies that back their values. People of all backgrounds are encouraged to use the Black Consumer Advisory.
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https://apnews.com/article/black-consumers-dei-buying-guide-naacp-34664d8af92e2dc1ba787a498348b7a4
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https://apnews.com/article/black-consumers-dei-buying-guide-naacp-34664d8af92e2dc1ba787a498348b7a4
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The NAACP encourages consumers to “buy-in” on companies that back their values.
https://www.impactivize.org/dei-employer-of-the-day/