Rob Slade / On The Edge: use layers, a breadcrumb trail - conventional wisdom is messages need to be tangible or a call to action - but also need something to drive awareness; create a user journey through to something impactful #Communicate2024
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- arrest our attention
- make us aware of the situation (species in decline globally?)
- finish with practical steps to look after our local birds or get campaigning ...
Comments
- make us aware of the situation (species in decline globally?)
- finish with practical steps to look after our local birds or get campaigning ...