Amazon MX Player bets on shoppable videos, which let viewers shop or add products to their cart while watching content, to drive growth

It also plans to leverage Gen AI to help brands quickly create images & videos for their ads

https://www.moneycontrol.com/technology/amazon-mx-player-bets-on-shoppable-videos-to-drive-growth-in-india-as-competition-intensifies-article-12932285.html

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