I'm at #BHBIA Winter Seminar today in #London. We're looking into the future... I'll be on a panel later this morning sharing what skills and behaviours I see as important for 2025 #pharma #insights strategy
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It was lovely to hear a client say over coffee at #BHBIA Winter Seminar that the real value-add with https://CREATION.co is the way we enhance our insights with consulting
But it's recovering - in the UK and US (vs other EU5 markets) #pharma engagement with HCPs is now back to pre-pandemic levels. And #digital (remote detail) has played a part in this.
#Obesity is the fastest growing area of #medicine, and the #pharma pipeline is crowded! Not only GLP-1s but many others, including oral agents coming in next few years.
We might change the way we talk about, describe and name obesity in the future.
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The majority of launches in the UK are underperforming. It's a system issue. HCP engagement challenges, and the budget.
#BHBIA Winter Seminar
#BHBIA Winter Seminar
We might change the way we talk about, describe and name obesity in the future.
#BHBIA Winter Seminar