https://www.eurogamer.net/inside-the-fall-of-game-no-games-no-accessories-instead-we-received-136-zendaya-action-figures
Gutting to read, but also not suprising. The brand has a lot of value, but it needs the knowledge and understanding of what makes customers tick... In a week when a replica ZX spectrum is released, where are the ads targeted at blokes in their 40s who have money?