between the camera on them drawing rather than their drawing + the fauxspiration quotes, neo art ytbers are just travel scam influencers until proven otherwise
I suspect it’s because there is a larger audience for it. If you cater to people who actually *do* art, you’re not getting the views of someone who is just addicted to scrolling and wants to feel like they, too, could do some art some day if they really wanted.
I just hate that people expect artist to show their face too.
I have been trying to find advice on how to get a better reach with my art and it’s always “film yourself/ take pics of yourself/ talk to”
i forgot where i read it but there was an article talking about authors throwing launch parties, and how these days, to be an author means you need to write, but more importantly, be cool/likeable/attractive/an "influencer". bc its less about what you write now, more about the traction you can get
idk if it was this one, the one i read felt more critical, this feels more "wow so cool" but it talks about marketing "the image" and how to skillfully platform the novels people write lol
i feel like a lot of it has been suppression via various algos. like twit and instagram are obvious examples but even youtube just flat out hates you if you can't upload three 20+ minute videos a week, which is basically a full time job, if not several.
i followed a woman who did knit and crochet projects that she uploaded every week, and she did a hard pivot into lifestyle branding. i stopped watching her because idc about your home renovation, but also i don't blame her because doing an entire knit project in a week every week is unsustainable
I've noticed this too! I have opinions but 🤷 I assume this speaks to where the broader audience is? I.e. more people want to vicariously live the aesthetic artist life and don't really care as much about craft or process (but also am cautious about conflating what people watch with what they feel)
in mainstream content for sure, but lots and lots and lots of small artists are streaming for the first time, posting videos of their process for the first time, etc every day :>
but they have to get off the ground more organically than algo feeding them to someone
This packaging some people's livelihoods as a lifestyle has always rubbed me the wrong way. It's hard enough to master a craft without having to be (what the general public perceives as) hot and consistently put together at the same time.
it's approachable for the average non-artist which is where the bulk of the market is, i suppose. they don't really relate or care abt just the art itself, but it's easier to understand a lifestyle and being ~aesthetic~
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I have been trying to find advice on how to get a better reach with my art and it’s always “film yourself/ take pics of yourself/ talk to”
No 🗣️
https://www.nylon.com/life/the-makings-of-a-literary-it-girl
but they have to get off the ground more organically than algo feeding them to someone
Genuinely