This thread.
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Katharine Hayhoe
I compared 22 identical climate-related posts on Threads vs Bluesky over the last 3 months, and the difference is shocking.
Normalized engagement on Threads dropped nearly 2/3 + my following dropped, while Bluesky engagement held steady + following quadrupled.
What’s driving this?
Read on! 🧵
Normalized engagement on Threads dropped nearly 2/3 + my following dropped, while Bluesky engagement held steady + following quadrupled.
What’s driving this?
Read on! 🧵
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