📢New Pub!
📖Ethical side-effect of dataveillance in advertising: Impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
🔗 https://doi.org/10.1016/j.jbusres.2023.114490
📖Ethical side-effect of dataveillance in advertising: Impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
🔗 https://doi.org/10.1016/j.jbusres.2023.114490
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Comments
* Trust in data handling by adv, gov & law is higher in NL / trust in corporations higher in US
*Privacy concerns are higher in US
*NL respondents watch more linear and in the US more non-linear TV
Read more: https://doi.org/10.1016/j.jbusres.2023.114490
*higher trust decreased chilling effects, mostly for trust in data handling by advertisers
*privacy concerns led to more chilling effects
See article for interactions with data collection method and country differences: https://doi.org/10.1016/j.jbusres.2023.114490