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ianvan.bsky.social
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40 days ago
Political spending online hit $1.35 billion on just two platforms. Yet it's not as closely regulated as traditional media.
https://www.brennancenter.org/our-work/analysis-opinion/online-ad-spending-2024-election-topped-135-billion
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ianvan.bsky.social
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40 days ago
Most of the spending was by federal campaigns and super PACs, and it spiked as Election Day approached.
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ianvan.bsky.social
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40 days ago
Surprisingly, spending on state ballot measures (on issues like abortion and cannabis) was huge, at $61 million, which overall rivaled the amount spent on all House races. The top ballot campaigns outspent almost all but the top Senate races online.
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