That movie is going to do Barbie numbers. Went to an AMC last night for A Real Pain and they were actually properly staffed for the first time in ages. That's how you know a hit is coming.
It’s been everywhere in all kinds of advertising and I honestly think it’s kind of a bad move and is kind of crazy. It’s like Speak No Evil all over again, making people sick of something before it’s even out.
After watching multiple commentary channels' takes on its absurd marketing at work today, I would LOVE to see an itemized advertising budget for Wicked when all's said and done
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