SEO is not looking at GSC, Google Analytics, SEMrush. SEO is not looking at Ahrefs, Semrush. SEO is not running Screaming frog, Botify. SEO is the APPLICATION of data, processed through EXPERIENCE and INDUSTRY KNOWLEDGE, to take action that adds new ENTITY INFORMATION for ALGORITHMS to process. - ThreadSky

seoarcade.bsky.social • 86 days ago

SEO is not looking at GSC, Google Analytics, SEMrush.

SEO is not looking at Ahrefs, Semrush.

SEO is not running Screaming frog, Botify.

SEO is the APPLICATION of data, processed through EXPERIENCE and INDUSTRY KNOWLEDGE, to take action that adds new ENTITY INFORMATION for ALGORITHMS to process.

Comments

julesignaciocanlas.bsky.social•86 days ago

Yeah if you deconstruct SEO into entity optimization basically even AI search becomes much easier to understand

seoarcade.bsky.social•86 days ago

That's kinda what I'm getting at, and note I didn't say Google. I think we are at our best as an industry when we consider all of the searches we can optimize.

ria.nz•86 days ago

I dunno... There's "doing SEO" and then there's "understanding SEO". But the SEO itself can exist independently of anyone doing or understanding anything? Isn't it just how optimised something is for search engines?

If a tree falls in the woods... 🤪

darth-autocrat.bsky.social•86 days ago

Hmmmm...

A fair part of SEO is "technical",
and the majority of tech-seo isn't entities etc.,
it's access and consolidation and performance.

So I get it - to a degree,
but SEO has ended up quite broad,
with lots of tiny factors.

seoarcade.bsky.social•86 days ago

If you fix a crawling issue, you changed the ENTITY INFORMATION. (How many pages associated with the site connected to the entity are accessible and part of the calculations)

CWV improvements improve user behaviors, which are generating user signals assigned to your ENTITY

darth-autocrat.bsky.social•86 days ago

So you're referencing "entity" in a broad sense?

The first example kind of makes sense regarding "entity" as in topic/domain noun (5 pages about Paris).

The second seems to focus on the site/business as the entity.

seoarcade.bsky.social•86 days ago

Yes, I am thinking about ENTITY in a board sense, that encompases both the site itself (it's crawled pages and user signals), as well as branded mentions, branded links, unbranded links, business citations, knowledge graph entries.

Onsite and offsite but both connected to ENTITY

biginseo.bsky.social•86 days ago

Well, it IS looking at all that stuff, so you have the data for the second bit.

darth-autocrat.bsky.social•86 days ago

🤣

heysannidhi.bsky.social•85 days ago

Oh come on Jeremy, don't complicate things.
KISS—Sannidhi Enabled Optimization 😉

diwanow.com•85 days ago

you say this but if you talk to the tools they will tell you Googlers have used their tool and so have the seo agencies working on helping Google...

seoarcade.bsky.social•85 days ago

I say this BECAUSE I have been a product manager for an SEO tool.

It doesn’t matter if we add EVERY feature requested, if they don’t actually apply anything that changes that core ENTITY data, then nothing changes for their performance.

diwanow.com•85 days ago

sure but that should be the main perspective.... all the data/insight in the world doesn't move the needle if you don't do anything... sites that win in SEO did something...

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