BREAKING: The NCAA, which has kept sports betting at arms length, has agreed to sell its data to sportsbooks through Genius Sports.
I'm told no extra rights fee, they'll continue existing revenue sharing. More at @sportico.bsky.social 👇
https://www.sportico.com/business/sports-betting/2025/ncaa-genius-sports-deal-gambling-data-1234844879/
I'm told no extra rights fee, they'll continue existing revenue sharing. More at @sportico.bsky.social 👇
https://www.sportico.com/business/sports-betting/2025/ncaa-genius-sports-deal-gambling-data-1234844879/
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It can require operators that buy the official rights to limit risky bet type, such as player props, which the organization has campaigned against...