what may resonate 1) economic impact not just to the lab or university but to the region - jobs, ripple-effects that layoffs would have 2) any US competitive advantage 3) if research can be linked to therapeutics, treatments, improved health
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https://www.faseb.org/science-policy-and-advocacy/federal-funding-data
and finally, a few tips for advocacy (lots of orgs publish these)
https://www.coalitionforlifesciences.org/communicating-with-congress/