Canadian Tire should consider rebranding—especially now that it owns HBC’s IP. The name hasn’t reflected its full scope in generations. Leveraging Hudson’s Bay/HBC could modernize the brand while tapping into a deeper sense of Canadiana. https://toronto.citynews.ca/2025/05/15/hudsons-bay-to-sell-brands-to-canadian-tire-for-30-million/
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