That too! There's a kind of sophisticated manliness and maturity that is paradoxically with the humiliation. I remember how old underwear ads had the cowboy types, and I like the idea of my nerdy self being paired (pun intended) with an older and/or stronger figure.
Also I like that the black and white doggo shows a love of his favorite TV show from years ago. I like the idea of the punchline being that the guys at the bar see the underoos and decide to buy him a drink, and then start talking about the episodes they remembered.
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