Each measles outbreak in the US costs between $40,147 and $39.3 million. https://doi.org/10.1016/j.vaccine.2023.01.015 The MMR #vaccine costs $143 at CVS. #publichealth Perhaps patient choice should come with a price tag.
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Merely a few points to consider for your ROI calculation. Current analyses suggest that "US investments in measles and rubella immunization continue to provide enormous net savings of human and financial costs for Americans" https://www.mdpi.com/2076-393X/12/11/1210
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