Yeah I get you. I tend to try to stay away from intentionality explanations but, you can see it as intentional in the sense of certain policies or views more likely to become salient if they align with a type of orthodoxy
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Or even as a potted darwinism, orthodoxy determines what general set of ideas (and thinkers) created are likely to be (variation) and then the ones that make it to the fore are going to be those supported by media systems, political systems, think tanks etc (selection)
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I can’t find it, but I’m sure it’s still out there somewhere.