Looking for the 68 number proved more elusive. It might well be that it's not "Americans", but "Americans who frequent my stores".
However, there's another interesting stat here: https://considerblog.com/clothing-leisure/unraveling-the-threads-how-many-items-of-clothing-does-the-average-person-buy.html
However, there's another interesting stat here: https://considerblog.com/clothing-leisure/unraveling-the-threads-how-many-items-of-clothing-does-the-average-person-buy.html
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or, yknow, three icebreakers
Second, it includes items such as shoes, jewelry, and accessories, which I feel like would drive up the average cost of an item.
https://www.bls.gov/cex/tables/top-line-means.htm