(1) Record breaking Premiership viewing figures: 📈2.6 million cumulative TV audience over Christmas, compared to a record total of 1.8m last year ✅️Round 8 recorded the highest ever average audience on TNT Sports with cumulative peak audiences up 44% over Christmas fixtures - ThreadSky

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rugbybroadcast.bsky.social • 45 days ago

(1) Record breaking Premiership viewing figures:

📈2.6 million cumulative TV audience over Christmas, compared to a record total of 1.8m last year

✅️Round 8 recorded the highest ever average audience on TNT Sports with cumulative peak audiences up 44% over Christmas fixtures

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rugbybroadcast.bsky.social•45 days ago

(2) The Quins v Leicester sellout at Twickenham attracted a 31% higher average audience than last season’s total, up 14% on ITV & 63% on TNT

📈Compared to the same period last year, the cumulative audience for rounds 1 to 10 on TNT is 44% higher & the average audience is up 11%

mcardleowen.bsky.social•45 days ago

Given ITV feel like they've given up on the Prem with simulcasts on ITV4, to increase the audience feels impressive, even on a day with limited football!

rugbybroadcast.bsky.social•45 days ago

That's a great point Owen

rugbybroadcast.bsky.social•45 days ago

(3) Earlier this season Premiership Rugby reported that the first 6 rounds of the competition attracted over 3 million viewers, with an additional 700,000 viewers compared to the same period last season.

huwgriffinrugby.bsky.social•45 days ago

Retained audience for autumn internationals?

rugbybroadcast.bsky.social•45 days ago

Most likely one of the biggest contributing factors and shows the value of picking up the ANS

lmstacey.bsky.social•44 days ago

But Rugby’s dying

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