Huh. Yeah as a consumer marketing site you could probably do massive amounts with say, understanding simple things like what navigation a consumer likes & building out pages based on their cookies - then in turn service & product fit. In theory cookie heavy consumer would tell LLM what was needed
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I'm also thinking KB articles that answer a user's problem with context and links, generated dynamically. No chatbots, customized answers to every question but in a page instead of a convo.
It would radically alter end user experience of what a web page was.