There is a military concept called the OODA loop (observe, organize, decide, act). The basic idea is if you can run your OODA loop faster than your enemy’s you can easily out maneuver them. Will’s right that is exactly how the democrats are losing right now.
Reposted from Will Stancil
Everyone is wrong about why Dem "messaging" sucks. It's not that it's not "simple" enough, or that it's not focused enough on this or that. It's that they are not engaging in the politics of the day. They're floating above it. They don't respond to things, and when they do respond, it's boilerplate.

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