Each platform was scored out of 100 based on six ethical areas:
- Truth / Accuracy
- Fairness / Non-Discrimination
- Independence
- Privacy
- Accountability
- Freedom of Expression
#NUJDM2025
- Truth / Accuracy
- Fairness / Non-Discrimination
- Independence
- Privacy
- Accountability
- Freedom of Expression
#NUJDM2025
Comments
🔴 YouTube: 53/100
🔵 Facebook/Instagram: 48/100
⚪ X (Twitter): 45/100
🟡 TikTok: 41/100
Even the best score barely clears 50%. I was also able to knock up a graph, because seriously, who doesn't like data visualisation?
#NUJ2025DM #HumbleBrag
Misinformation control (truth)
Commercial algorithmic bias (independence)
Data exploitation (privacy)
Weak systemic accountability
#NUJDM2025
Building on the analysis you can develop a 5-Point checklist to help new and existing members to grapple with this?
2. Curate your feed like an editorial space.
3. Don’t chase engagement over ethics.
4. Protect your privacy and editorial independence.
5. Lead by example and show what responsible journalism looks like.
#NUJDM2025
You CAN work on social media without working FOR social media. It is entirely possible to work to the NUJ Code of Conduct even in digital spaces where ethical standards are lower...
Perception is always greater than reality.