Metricool's 2025 Social Media Study shows the platforms you're more likely to grow on among all creators, as measured by follower growth: 1. YouTube 41.44% 2. Instagram 39.09% 3. TikTok 34.61% 4. LinkedIn 17.68% 5. Twitch 16.77% 6. Twitter 8.81% 7. Facebook 7.95% - ThreadSky

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zachbussey.bsky.social • 18 days ago

Metricool's 2025 Social Media Study shows the platforms you're more likely to grow on among all creators, as measured by follower growth:

1. YouTube 41.44%
2. Instagram 39.09%
3. TikTok 34.61%
4. LinkedIn 17.68%
5. Twitch 16.77%
6. Twitter 8.81%
7. Facebook 7.95%

Comments

zachbussey.bsky.social•18 days ago

It's a good comparison point for ALL creators, compared to NEW creators (which is reflected in this chart.)

In either case, most creators should be active on one of the big three: YouTube, Instagram, or TikTok.

https://bsky.app/profile/zachbussey.bsky.social/post/3lhmiijzys22l

itsjustpurples.bsky.social•17 days ago

Wouldn't even touch Instagram It's still Facebook Don't trust any Meta products anymore and that includes X

zachbussey.bsky.social•18 days ago

It's an overall percentage that takes each tier (listed below) and tracks if they moved up a tier from 2023 to 2024:

Tiny 0-500
Small 500-2000
Medium 2000-10000
Big 10K-50K
Huge 50K+

Full report available here: https://metricool.com/downloading-social-media-study-2025/