Amazon's Twitch is aiming for Ads to represent 50% of the platform's revenue. Currently, ads make up around 33% of Twitch's revenue. via The Media Leader - ThreadSky

zachbussey.tos.gg • 4 days ago

Amazon's Twitch is aiming for Ads to represent 50% of the platform's revenue.

Currently, ads make up around 33% of Twitch's revenue.

via The Media Leader

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zazaxyz.bsky.social•4 days ago

Twitch Ads don't make a lot off money, so they need to constantly throw tons of Ads in your face
I say no thanks

zachbussey.tos.gg•4 days ago

"Clancy explains that currently two-thirds of Twitch’s revenue comes from subscriptions, compared with one-third from advertising — a figure Clancy notes “a lot of people are surprised by”, given most platforms are heavily reliant on ad revenue."

https://uk.themedialeader.com/twitch-ceo-dan-clancy-why-brands-should-reach-entertainers-who-happen-to-game

hanabikun.bsky.social•4 days ago

damn. we really need a rival platform

yanderose.bsky.social•4 days ago

Boooooooooooo

abiwonkenabi.bsky.social•4 days ago

As annoying as ads are on Twitch, I always thought they were less annoying than many other platforms. That figure probably explains why

The shift is shitty, but might be necessary from a business perspective as people have less free funds for things like subs. Still sucks

kef-meister.bsky.social•4 days ago

Lol, lmao even. Or rather 'o' and 'mao' considering how they keep farming L's.

kian.from.wales•4 days ago

Oh wow I can definitely see this plan working and definitely no one will either A. Leave or B. Using Turbo and making them even further from their 50% goal

kinilynae.bsky.social•4 days ago

philckd.bsky.social•4 days ago

fuck you clancy

liljayskell.bsky.social•4 days ago

Maybe Controversial, but if increasin ad revenue top help cover costs, it means less layoffs. It means they have a more consistent income source so they dont try to find more ways to take from what should be/ are creator cuts (bits, subs, extensions etc).

I dont enjoy ads, but theyre not going away

alakey.bsky.social•4 days ago

they could literally run the entire service for free till the end of the century and not lose any money

fuck amazon and their ads

liljayskell.bsky.social•4 days ago

... That's not how businesses work. Twitch is it's own entity, if they are not functionally profitable, investors will make them pull the plug. It's better twitch revenue comes from ads then our sub split.

alakey.bsky.social•4 days ago

let them pull the plug then 🤷‍♀️

how some subcompany of a company makes even more billions for their investors is really not my problem

inkuoh.bsky.social•4 days ago

"How about we do more ads AND layoffs. Check out these quarterly profits" -Amazon, most likely.

liljayskell.bsky.social•4 days ago

Oh for sure. It's idealist of me to hope an increase in ad revenue will negate some future layoffs. But at the same time we can't want more as creators and expect twitch to go d revenue streams that are sustainable for them

slayerlightstorm.bsky.social•4 days ago

No. Just. No, Twitch. DO NOT go down this path.

homersimpin.bsky.social•4 days ago

This kills the Twitch

flameri.bsky.social•2 days ago

reading this interview was actually really interesting - i'm completely fine with ads that are unobtrusive and it seems like this is really what Clancy wants
that and his opinions on what features get added and stuff is really nice to read 🧵

flameri.bsky.social•2 days ago

idk reading this was really nice to hear for once

“One of the mistakes that tech platforms have is this idea that people want one app to do everything. People don’t want one app to do everything — people want a good app to do this and another good app to do that."

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