THIS.

"Boycotting" an election doesn't send the message that you're unhappy, because it doesn't lose them money like it would for a business. You're not the nation's customer.

Refusing to vote sends the message that you're fine with whatever result you get, that other people can decide for you.
Reposted from Lauren Fox
And unfortunately some well-meaning people fall for it, thinking not voting would work the same way as boycotting a business.

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