This is a really great read: www.poynter.org/business-wor... It does a great job at highlighting the struggles the industry is facing as it tries to pivots to digital. I know it can be done but you have to get buy in from not only the community but the people working for you. - ThreadSky

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jeremymlong.bsky.social • 63 days ago

This is a really great read:
https://www.poynter.org/business-work/2025/baltimore-sun-banner-david-smith-stewart-bainum-newspaper-war/

It does a great job at highlighting the struggles the industry is facing as it tries to pivots to digital.

I know it can be done but you have to get buy in from not only the community but the people working for you.

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jeremymlong.bsky.social•63 days ago

It was also refreshing to see this: "Baltimore City education reporter Liz Bowie, one of the Banner said she approaches stories at the Banner differently than she did at the Sun.

jeremymlong.bsky.social•63 days ago

When evaluating story ideas at the Sun, she asked herself, “Does this story matter?” or “Is this an important story?” At the Banner, she asks herself, “Who is my audience, first of all, and is there an appetite for this?”"

jeremymlong.bsky.social•63 days ago

Some other parts of this article that really hit home for me:

But she conceded that the challenge of hiring former newspaper reporters has been getting them to break their habits in coverage.

jeremymlong.bsky.social•63 days ago

“We all sort of approach coverage in a similar way, and I think the challenge for us is trying to think outside the box, trying to think about serving a truly digital audience without a print product.”

jeremymlong.bsky.social•63 days ago

"...the Banner produced “a notably higher level of enterprise” than both the Sun and the state’s average. A third of the Banner’s stories were enterprise pieces, defined as any story that was a feature, follow-up or not breaking news. The Sun, meanwhile, had “very little” enterprise."

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