You can tell that MLS knows it's struggling for relevancy by them, for the first time ever, sharing every teams independent coverages... blogs, etc. They've BANNED some from the stadium in the not so distant past. They are fighting for air right now. It must be catastrophically bad. - ThreadSky

chriskessell.bsky.social • 10 days ago

You can tell that MLS knows it's struggling for relevancy by them, for the first time ever, sharing every teams independent coverages... blogs, etc.

They've BANNED some from the stadium in the not so distant past.

They are fighting for air right now. It must be catastrophically bad.

Reposted from Awful Announcing

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subpro.bsky.social•10 days ago

We had apple TV with the #MLS package last year

We.Just.Did.Not.Watch.

We didn't renew either subscription.

randomblackrain.bsky.social•10 days ago

Does anyone really care about MLS?

helltownbeer.bsky.social•10 days ago

That fan survey must have been a body blow.

With the MLB and ESPN divorce, I think Garber and team want to rethink their deal with Apple. They are in nowhere-ville right now and the WC is next summer.

helltownbeer.bsky.social•10 days ago

There's probably 2 things MLS wants atm:

1. Get on other networks and streamers

2. Start their 2026 season right after the WC, switching the calendar.

chriskessell.bsky.social•10 days ago

I have a feeling them can read the room. From 2023... they saw the feedback from USLs announcement. They see the investment already rolling in.... they KNOW it's going to be harder going forward.

helltownbeer.bsky.social•10 days ago

Absolutely. And USL is probably eyeballing those tv windows MLB is leaving free as well and there's nothing MLS can do about it right now.

chriskessell.bsky.social•10 days ago

If USL is more consistently on ESPN it will become the de-facto league for casual fans.

Data shows that soccer fans will watch whatever soccer is on ESPN, etc, just because it's on.

If they can draw 1/3 of what those baseball games drew. They rocket past MLS.

randomblackrain.bsky.social•10 days ago

The last 5 MLS franchises might never make their fees back.

helltownbeer.bsky.social•10 days ago

I think it is happening already. I got access to the USL numbers late last year. I'll have to update things there. They aren't massive but they are more than MLS. If they get better and more regular windows than they will of course see increases.

Another reason for MLS urgency in re-thinking apple.

prorelspectator.bsky.social•10 days ago

There are so many things for them to fight against.

🍎tv being small for sports,
Small advert budget,
Changing demos,
Better leagues availability,
Alienating fans with L-cup,
Shrinking # of subscribers,
Tech gap,
Are sport fans Android users?
The list goes on...

prorelspectator.bsky.social•10 days ago

To me, there has always been a hollowness to the league. They want to act like they are a competitor to la Liga or EPL, but they've lacked in so many areas.

The most hilarious recent development, is seeing their "fans" defend them because of their valuation. 🤣

I've never heard of that helping.

randomblackrain.bsky.social•10 days ago

Exactly. MLS wants big $$$$ but their viewers are less than other minor sports.

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