You’re probably a pretty smart person. And you might look at conspiracy theorists’ more out-there ideas and think: “how does anyone ever fall for that?” 🧵
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The answer is, people with conspiracy theories have ways to make their ideas seem compelling. Sometimes they use them deliberately. And sometimes it’s almost an accident, but if they tell a lot of stories and one story told the right way gets traction, they stick to it. Evolution in action! 3/
Perhaps there will be a sense of urgency: whatever it is will happen soon. It could happen any time. We don’t know when – if there were a clear time and date, that might make you lose faith when the deadline passes and nothing happens. But it’s _coming_. 5/
Coincidentally, the conspiracy theory advocate will have a solution. Something that will bring salvation. It might be an action from you, it might be buying a product or just sending them money. But it’s a great strategy. Create fear, and then sell safety. 6/
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