'If in doubt, assume the reader knows nothing. However, never make the mistake of assuming that the reader is stupid. The classic error in journalism is to overestimate what the reader knows and underestimate the reader's intelligence.'
https://www.theguardian.com/science/blog/2011/jan/19/manifesto-simple-scribe-commandments-journalists?CMP=Share_iOSApp_Other
https://www.theguardian.com/science/blog/2011/jan/19/manifesto-simple-scribe-commandments-journalists?CMP=Share_iOSApp_Other
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