Something I've noticed a lot when going through my archive of old campaigns for the newsletter, is how many great campaigns now just go to a 404 page.
If you have a new client, always check for links to 404 pages - so many quick wins you can get either by restoring or redirecting those pages.
If you have a new client, always check for links to 404 pages - so many quick wins you can get either by restoring or redirecting those pages.
Comments
BUT, it's worth considering why the campaigns are now 404'ing ... there have been a lot of irrelevant campaigns done in the past, and one way to 'remove' those links that aren't relevant is to 404 the page. Wouldn't want to 301 in that case.