Great question! There is some evidence that putting plant-based alternatives next to meat in stores (rather than their own plant-based section) does increase sales!
Some vegans don't like to go in the meat aisle - I have seen some stores put PB options BOTH in a PB section AND next to meat! š§
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Some vegans don't like to go in the meat aisle - I have seen some stores put PB options BOTH in a PB section AND next to meat! š§