niche rant: I refuse to cater my films to 4K formats bc this incessant pissing contest is part a colonialist obsession w so-called technological progress. Bigger screens do very little to add to the aesthetic experience of film to the avg viewer
Comments
Log in with your Bluesky account to leave a comment
Fixation on the technological aspects of animation rather than the aesthetic experience or the psychological, sociopolitical reactions to a film as a piece of literature plagues animation in particular but has also been trending more generally in society bc of increased austerity
bc plutocracies insist upon quantitative increases in technological efficiency that they assume will proportionally increase profits
They’re getting desperate, squeezing everything they can out of a husk of an industry that refuses to reward creativity let alone pay people living wages
Writers, artists, VFX artists are reaching the limit upon which they can be exploited
So execs turn to technology as compensation: more realism more effects bigger bigger but no one’s fooled: only a minority of people will pay more money for a movie with a bigger screen but crappier writing
The logical conclusion of our inc reliance on technology is not that tech serves us but that tech forces us to follow its rhythms to conform to its efficiency and data driven rigidity. We’re driven toward a progress catered to cyborgs where technology increases rather relieves our burden of labour
Comments
-our biological (in)ability to perceive such hairsplitting improvements
- the financial & ecological consequences of forcing the industry to adopt ever higher standards
They’re getting desperate, squeezing everything they can out of a husk of an industry that refuses to reward creativity let alone pay people living wages
So execs turn to technology as compensation: more realism more effects bigger bigger but no one’s fooled: only a minority of people will pay more money for a movie with a bigger screen but crappier writing
Also happy New Year’s lmao