"If you’re a person with a disability who relies on online shopping, noncompliance can mean you’re unable to buy or have to abandon a retailer altogether. As a result, retailers are more vulnerable to fines and damaged reputations than ever before, which is ironic. [...]
[...] After all, complying with ADA and accessibility standards doesn’t just protect a retailer from legal action — it can also open up lucrative new sales opportunities."
Not only pointed out the costs of not being ADA or even WCAG compliant, but enlightned the profit potential of reaching this audience. Besides ethical implications that this choice would imply, ofc.
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