We know industry and PR firms can undermine peer-reviewed science but it’s rare to get this 🪟 into their tactics 🧵
In a newly seen document, Red Flag boasts of its “remarkable success” framing the landmark Eat-Lancet report as “radical”, “out of touch” & “hypocritical”
Latest @desmog.bsky.social👇
In a newly seen document, Red Flag boasts of its “remarkable success” framing the landmark Eat-Lancet report as “radical”, “out of touch” & “hypocritical”
Latest @desmog.bsky.social👇
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DeSmog
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Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report
A new document shows that vested interests were behind a “mud slinging” PR campaign to discredit the 2019 EAT-Lancet study.
📝 @clarecarlile.bsky.social
Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report
A new document shows that vested interests were behind a “mud slinging” PR campaign to discredit the 2019 EAT-Lancet study.
📝 @clarecarlile.bsky.social
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A meat and dairy coalition, which counts Cargill and Smithfield Foods – two of the world’s five largest meat companies – on its board
So how did it go about it?
Criticism focused on “hypocrisy” of one funder (rather than the science itself) whose husband was pictured eating a large burger
Authors said they were “overwhelmed” and “exhausted” by “nasty” comments, withdrew from media interviews, & saw their academic career undermined
Published with @theguardian.com here:
https://www.theguardian.com/environment/2025/apr/11/pr-campaign-may-fuelled-food-study-backlash-leaked-document-eat-lancet