One thing I don't tend to agree with is that "AI" is the wrong term for it. I feel like "AI" lost its "actual machine intelligence" connotations before I was even born. Like, "AI" doesn't even indicate the algorithm is particularly complex, just *kind of* the role it occupies(?)
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I'd have to go from a user-experience-only angle. Probably just any part of a piece of software that attempts to mimic something an intelligent entity would do (regardless of success)?