There were main effects of the identification manipulation (high/low) on condoning corporate corruption, willingness to join a company loyalty scheme, purchase intentions. There were also indirect effects on number of items "purchased" and "liked".
The findings provide support for an engaged onlookership model of corruption which posits that onlookers are more likely to endorse morally problematic behaviour when they believe it is performed by, and in the interests of, an organisation with which they identify.
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