"The site helps search engines see these are relevant through a submenu in the ‘category’ filter, helping piece the structure together, and offering quick links for shoppers."
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Not only is this project a masterclass in eCommerce SEO, it's a masterclass in getting faceted navigation right.
And it's all down to the hard work and strategic planning of @liv-day.bsky.social and the execution across the rest of the Digitaloft team working on it.
This is the exact conversation I had earlier today. You need to put the initial hard graft in building brand awareness & reputation otherwise the rest of your efforts in other areas of marketing will struggle to fall into place.
In addition, if you get that brand recognition, it gets you much more relevant traffic to your site & a higher conversion rate. So it's worth the initial pain & perseverance.
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And it's all down to the hard work and strategic planning of @liv-day.bsky.social and the execution across the rest of the Digitaloft team working on it.
This has all been anchored around building the brand's reputation.
What can we learn from this growth?
👉 A solid informational content strategy matters a lot if you're wanting to drive big growth as a niche specialist.
👉 You need to build your reputation and authority to compete.
My DMs are open 🚀
Wanna read the full report?
👉 https://www.sistrix.com/blog/the-top-domains-and-content-for-christmas-trees/
Building a great reputation (which really covers a number of things) makes everything else easier.
Yes it might require time and resources up front, but mid to long-term the ROI of it can be huge.
I have a client who has demonstrated this perfectly. They have come on leaps & bounds further than their peers over the same period of time.
It's not easy, but they really put the work in & are now beginning to reap the benefits.