Give credit for the roots of your successes. If it’s a TTRPG actual play stream, let the viewers know who made it, who published it, and where they can get their own copy. If it’s a game based on or hacked from someone else’s system, talk about who made the original system.
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Imagine if APs had to start paying royalties to the creator of the game?
Doing less than that is intellectually dishonest