7/n
People with expertise in a given topic assume that they also have expertise in communicating about that topic across levels of expertise, disciplines, literacy levels, cultures.
But they don't.
And they also—extremely stubbornly—assume that facts change behavior, which no.
People with expertise in a given topic assume that they also have expertise in communicating about that topic across levels of expertise, disciplines, literacy levels, cultures.
But they don't.
And they also—extremely stubbornly—assume that facts change behavior, which no.
Comments
Step 0 is to think of "low information" people as "different information" people, and commit to a policy of non-condescension.
This is as imperative as it is rare.
The communication plan might involve having trusted non-experts who are trusted be spokespeople.
So…possible, but challenging.