Not just artistic synergy, but good sense for partners too.
You start tying them in like Takeovers used to be tied to WWE big four PPVs, and streaming services can sell a double pack. This presents more value to customers and will bring in more overall revenue than just the two separate would.
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You start tying them in like Takeovers used to be tied to WWE big four PPVs, and streaming services can sell a double pack. This presents more value to customers and will bring in more overall revenue than just the two separate would.