This is where SEOTesting and time-based testing comes into its own. As you are working on improving pages, running and finishing SEO tests, share the good news and test results with clients (magic links make this super easy - they don’t even need to log into SEOTesting)
Drip feeding this good news reassures them that your team is paying the necessary attention to them that they feel they deserve - basically working on their stuff! 🙂
And each share is a communication opportunity. This is the results from this piece of SEO work, this is what we’ve learned, this is what we suggest next, what are your takeaways? Etc etc
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