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bloomberg.com
•
110 days ago
A total transformation of the storied British brand is off to a rough start
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[–]
anthonysurber.bsky.social
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110 days ago
Read the room.
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lastefanita.bsky.social
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110 days ago
I guess the look says, compact and electric. No concept cars, nothing published on the site beside benetton colors for now :D
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anniemouse.bsky.social
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110 days ago
Jaguar (and most every other British car brand) has been widely known for having shit electrical systems.
Somehow I don’t see their transition into EV’s going well.
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martijnsmit.bsky.social
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110 days ago
But why? We haven’t seen the car yet.
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kahfre.bsky.social
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110 days ago
The Jaguar ad is doing exactly what it’s supposed to do, everyone is talking about it.
The marketing team achieved their goal, now the product and design team need to deliver.
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brainswan.bsky.social
•
110 days ago
🤦♂️
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dimples80.bsky.social
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110 days ago
It’s lost all equity of its brand sadly
It doesn’t appeal to its usual target market. Middle aged and professional
Try to rebrand to younger market who have no relationship with the brand will leave it in the abyss
It’s like VW when they moved 2 entry luxury brand and left the common man/woman
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werecatforever.bsky.social
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110 days ago
Jaguar is dead
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arisbottle.bsky.social
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110 days ago
But is it really a British car company now? Having owned 5 Jag's over the years (all used) I'm no longer smitten by the Kitten.
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Somehow I don’t see their transition into EV’s going well.
The marketing team achieved their goal, now the product and design team need to deliver.
It doesn’t appeal to its usual target market. Middle aged and professional
Try to rebrand to younger market who have no relationship with the brand will leave it in the abyss
It’s like VW when they moved 2 entry luxury brand and left the common man/woman