Serial #Churn is up!

According to New Antenna Group #SVOD #churnrate stats : Serial churners make up 23% of users but account for 42% of cancels.

Great stats in their 2024 #Subscription Insights - I highly recommend it if you're in SVOD or #SaaS. https://www.antenna.live/post/antennas-2024-top-subscription-insights